CMS Content Management System
CMS Content Management System
- Creation and management of content
- Live publishing or email options
- Local or centralised editing
- RSS Feed creation
- Content Syndication via multiple channels
- Adherence to standards and layouts
- Windows and Linux support
- 24/7 visibility and management reporting
|"We really struggle to produce content in-house. . and when we finally manage to produce it, we struggle to get it live on the site. |
Search Sciences has allowed us to add rich content to the site and to live publish it without us needing to involve our expensive website providers in the process."
Director, Online Media Start-Up
CMS Content Management System
The search engines are known to be sensitive to the presence of rich on-page content and will reward sites that are perceived as providing relevant and unique content. Sites that are able to regularly refresh and update content are particularly highly regarded. Even if a business has the ability to research and write create content, it may find that publishing the content either involves time from expensive third party web developers or from over-stretched in-house resources. Deeply integrated with the Search Sciences global BMS brief Management System, the CMS Content Management System provides a simple solution to publishing content, whether produced in-house, by Search Sciences or by a third party. When using our centralised systems, you also have the advantage of a backup of on-page content if the worst happens and 24/7 visibility via the CMS Client Portal so you can monitor our progress at any time. CMS also provides extensive analysis and management reporting.
Content Creation Options
Whether you are using Search Sciences` content writing services, using in-house production teams or a third party, content of all forms can be entered and stored in our central BMS Brief Management System. Once in BMS, the content can be published (and re-published) via the channel or channels of choice. We are more than happy to provide your staff or content partners with appropriate access to BMS in achieving this.
Content Publishing Options
Once created, the content can be delivered in a variety of ways:-
Standards Standards Standards!
- Live on-site publishing using the client components of CMS. These are client-specific and can be individually configured to support your standards, site structure and layout. The BMS system remotely `calls` on-site CMS components that will then retrieve the relevant content from the Search Sciences servers and store or `cache` it locally in your web server`s file system for display on the relevant page. CMS supports both dynamic pages (Windows classic ASP, .NET and Linux / PHP) together with static HTML pages (using a template / re-create approach).
- Local editing using a further CMS client site option allows site owners to locally edit on-page content without the involvement of Search Sciences central BMS / CMS systems. Although the centralised approach is the most popular with clients for a variety of reasons, not least of which is that the centralised copy on the Search Sciences servers acts as a backup, the local editing option has proven to be a useful tactical solution for clients who need to publish content in real time without involving technical staff or providers.
- Email publishing has also proven to be a popular options with clients, wherein CMS simply emails the completed, correctly formatted content to a nominated contact for publishing. This may be a third party web developer or an in-house staff member.
- Content Syndication is becoming ever more important for some clients. Whether creating `seed` questions to stimulate user-generated content and responses in on-site forums; publishing articles on respected article sites in creating inbound-links; issuing press releases and PR pieces to the better news and PR sites; mass emailing or using other forms of so-called Web 2.0 promotion, CMS can be configured to the needs to individual clients in ensuring accurate, timely content distribution via the appropriate channels.
- RSS Feed creation is playing an ever greater part in many clients` online strategies. The self-managing, opt-in nature of RSS content distribution is particularly attractive when compared with many direct marketing and email alternatives. CMS can be configured to accurately create RSS streams and channels.
CMS allows the automatic application of client format and layout standards. For example, many modern sites take advantage of Cascading Style Sheets (CSS) in enforcing consistent, search engine friendly HTML standards across the site. CMS can be configured to apply these standards to content pieces as they are published, ensuring a consistent user (and search engine!) experience.
When using the BMS system in conjunction with CMS, all content is held centrally on the Search Sciences servers and is backed up off-site on a daily basis. This has got more than one client `out of jail` on more than one occasion when servers have failed or third party developer have inadvertently overwritten or removed content folders on web servers!
The BMS Brief Management System
BMS underpins CMS, providing all Search Sciences staff involved in content production with an online system for content creation and management. It allows us to accurately manage and track content production in high volumes without sacrificing quality. Needless to say, BMS is deeply integrated with CMS and with the LMS Link Management System.
BMS manages staff access and workflow, routing all briefs through the production process. As an example, the brief for an on-site piece may be created by an account manager or indeed by the client. It will then route through to research staff where the source material will be gathered and collated; then onto the writing team; through proof reading and back to account management for final publishing via CMS to the client.
Different brief types will receive different treatment as they progress through the BMS system. For example, an article may have an `author biography` automatically appended to it which will include the client`s desired link, link anchor text and description -- all of which will use information held in LMS. Similarly, a content-for-links piece will have a relevant link to the client automatically included at the publishing stage. An on-site piece may have the client`s HTML and CSS formatting standards automatically applied at the proofing stage . .and so on.
BMS highlights thus include:-
Please contact us if you would like further information on any of the solutions described above.
- Staff access and load balancing
- Workflow and routing based upon client and brief type
- Automatic standards enforcement
- 24/7 client portal access
- Management reporting
- Deep integration with CMS and LMS
- Daily backups of all content